Booz Allen’s Center
for Innovation

The goal of The Helix, Booz Allen’s Center for Innovation, is to present the most cutting-edge technology to its customers, partners, and employees. My work there involved not only marketing content strategy, but also giving guided tours of the space to clients, prospective clients, partners, and employees.

Activations

The Helix houses over 300 pieces of content for guests to explore. During my time in the space, I worked on the creation of two new activations, both focused on AI. I wrote scripts, activation copy, and corresponding marketing materials for the activations, seeing the projects through from ideation to execution.

  • Space Activation - Orbits

    Space Activation - Orbits

  • Physical AI Activation - Video Script

    Physical AI Activation - Video Script

    View Video
  • Space Activation - Timeline

    Space Activation - Timeline

  • Space Activation - Satellites

    Space Activation - Satellites

  • Space Activation - Human Performance

    Space Activation - Human Performance

Marketing Materials

To accompany the activations, I helped The Helix make their marketing materials easily digestible, concise, and accessible in tone. These documents are sent to guests, prospective clients, and partners to allow for exploration and encourage business development.

  • Marketing Material - Punch Card

    Marketing Material - Punch Card

  • Slick Sheet - CX

    Slick Sheet - Customer Service

  • Marketing Material - Digital Library Business Card

    Marketing Material - Digital Library Business Card

  • Slick Sheet - Digital Library

    Slick Sheet - Digital Library

Case Studies

I wrote and/or edited several case studies for The Digital Library, an online repository for Helix content that highlights Booz Allen’s most technologically advanced work.

Case Study - AI at the Forefront of the Quantum Revolution

Case Study - AI at the Forefront of the Quantum Revolution

Case Study - Safeguarding AI Systems Against Adversarial Attacks

Case Study - Safeguarding AI Systems Against Adversarial Attacks

Case Study - How Booz Allen Developed Supply Chain Management

Case Study - How Booz Allen Developed Supply Chain Management

Case Study - How PERT Transformed Project Management

Case Study - How PERT Transformed Project Management

Case Study - Data-Driven Insights at 12,000 Feet

Case Study - Data-Driven Insights at 12,000 Feet

Guided Tours

In addition to marketing content strategy, my role at The Helix included giving guided tours of the space that fostered business relationships and translated technical programs into personalized, mission-focused narratives.

“Ashley hosted an interactive tour of The Helix that not only connected students to Booz Allen’s work, but gave them a hands-on glimpse into the world of advanced technology and possibilities for the future.”

— Booz Allen Partnerships Lead

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